ESTABLISHING AND MAINTAINING CUSTOMER LOYALTY AND EMPLOYEE IDENTIFICATION IN THE NEW ECONOMY.

Autor:	Scott, Craig R.
Předmět:	ORGANIZATIONAL communication CUSTOMER loyalty EMPLOYEE loyalty
Zdroj:	Management Communication Quarterly; May2001, Vol. 14 Issue 4, p629, 7p
Abstrakt:	Argues that uses of communication technologies in organizations are contributing to a reduced level of attachment among customers and employees. Communication strategies that can create long-term customer loyalty; Communication strategies that can build employee identification; Role of communication technologies in organizations.
Databáze:	Complementary Index
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