Institutional Marketing Approaches, Student Decision Points, and Motivational Factors Affecting Student Decisions to Participate in Summer Session and Attend a Particular Institution.

Autor: Fish, Donna M., Kowalik, Thomas F.
Předmět:
Zdroj: Summer Academe; 2009, Vol. 6, p7-35, 29p, 9 Charts, 2 Graphs
Abstrakt: The article discusses the results of a study on Summer Session, what make students attend it, when and where they decide to enroll and the best method to market programs. It notes that student responses to reasons for attending Summer Session have to do with preserving academic progress and improving academic standing. Also mentioned as among the factors that determine the students' choices of particular institutions for their studies are familiarity with the school, convenience and access to summer employment.
Databáze: Complementary Index