| Autor: |
Gordon, Geoffrey L., Ayers, Douglas J., Hanna, Nessim, Ridnour, Rick E. |
| Předmět: |
|
| Zdroj: |
Journal of Product & Brand Management; 1995, Vol. 4 Issue 1, p7, 11p |
| Abstrakt: |
Deals with a study that discussed the three misconceptions which can derail plans in the product development process. Belief concerning the redesign of a product; Expectations on previous product management success and its effect on the new product development process; Disadvantage of trusting the success of a project in the middle of the development process. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
