The market for obstetrical services: an integrative approach to building relationships.

Autor:	Marshall, Brenda Stevenson
Předmět:	OBSTETRICAL practice HOSPITAL maternity services
Zdroj:	Journal of Services Marketing; 1995, Vol. 9 Issue 1, p60, 9p, 2 Diagrams
Abstrakt:	Describes the current scenario for maternity services. Delineates an integrative approach dealing with the information cycle and applies it to the market for obstetrical services. Discusses directions for future research and provides strategic recommendations. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu