| Zdroj: |
PR News; 11/10/2008, Vol. 64 Issue 43, p4-4, 2/3p, 1 Color Photograph, 1 Black and White Photograph |
| Abstrakt: |
The article features Saurabh Wahi, group vice president of MWW Group and "PR News" Brand Marketer of the Year award recipient. Wahi has been able to successfully alter the public perception of the Nikon brand, as well as increase market share and camera sales. Wahi, like other visionary public relations (PR) professionals, has incorporated social media tools to drive revenue and generate coverage for the brand. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
