| Autor: |
Nicholls, J. A. F., Li, Fuan, Mandokovic, Tomislav, Roslow, Sydney, Kranendonk, Carl J. |
| Předmět: |
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| Zdroj: |
Journal of Consumer Marketing; 2000, Vol. 17 Issue 2, p106-117, 12p |
| Abstrakt: |
Presents information on a study which compared the shopping behavior of Chilean consumers with those in the United States. Comparison between hedonistic and utilitarian shoppers; Other ways at looking at a shopping experience; Importance of consumers' familiarity with the shopping environment. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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