| Autor: |
Rarick, Charles A., Nickerson, Inge |
| Předmět: |
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| Zdroj: |
Journal of Strategic E-commerce; 2006, Vol. 4 Issue 1&2, p1-18, 18p |
| Abstrakt: |
Using the Business Week Global 1000, the largest U. S. firms were selected for inclusion this study. The statistical universe of this study consisted of the largest 424 American companies, based on market valuation. Researchers examined the websites of all 424 companies to determine whether the firms chose to display their mission statements, or similar type statements (vision, credo, values) on the Internet. Any mission statement or similar statement found on the firm's website was printed and a content analysis was performed on the documents, using the Pierce and David mission statement content recommendations. The researchers also investigated relationships based on firm size and profitability. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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