| Autor: |
Wuest, Beth, Welkey, Sharon, Mogab, Jack, Nicols, Kay |
| Předmět: |
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| Zdroj: |
Journal of Family & Consumer Sciences; Jan2008, Vol. 100 Issue 1, p31-37, 7p, 2 Charts |
| Abstrakt: |
Similarities and differences of Baby Boomer, Generation X, and Generation Y perceptions of the importance of various features and services when shopping at a retail center were studied. Data were collected in a mall intercept format at two large retail centers and they were analyzed using nonparametric statistics.The perceptions of the importance of mall features and the satisfaction with services were generally similar. Differences occurred in the importance of selection of stores and in satisfaction with mall atmosphere and services. Consumer educators and businesses alike should consider the differences of generations as they work with consumers across generations. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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