| Autor: |
Moseley, Melissa, Fulton, Greg, Weisbrich, Shay |
| Předmět: |
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| Zdroj: |
Pharmaceutical Executive; Feb2000, Vol. 20 Issue 2, p126, 3p, 2 Color Photographs |
| Abstrakt: |
Interviews Greg Fulton, head of marketing for branded products at Boehringer Ingelheim and Shay Weisbrich, vice-president of sales and marketing for Novo Nordisk on the trends and tricks on media planning in the pharmaceutical industry. Expectations on direct-to-consumer (DTC) advertising; Spending changes of drug companies for 2000; Developments among advertising agencies in relation to pharmaceutical marketing. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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