| Autor: |
Albert, Terri C., Johnson, Edward, Gasperino, Daniel, Tokatli, Pinar |
| Předmět: |
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| Zdroj: |
Journal of Hospital Marketing & Public Relations; 2004, Vol. 15 Issue 1, p77, 12p |
| Abstrakt: |
Will the impact of baby boomers, as they age, be a bonanza or a bust for the healthcare system? A range of perspectives prevail, from increasing in-patient admissions capacity to accommodate the sheer numbers, to the creation of a variety of healthcare services and delivery channels that address their unique requirements. This case study presents a top 100, regional hospital's approach to this dilemma. The strategic marketing process using segmentation, targeting, and positioning (STP) was employed to guide the administration's planning and decision making. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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