| Abstrakt: |
This article starts by looking back at the last twenty-five years, since the publication of Watching Dallas , to assess what has changed in television drama, and especially in relation to television serial drama, since 1985. The paper considers methodological questions involved in analysing how audiences make sense of television serial dramas as well as the social and cultural implications involved in such a project. Moving on the debate within the context of an increasingly globalised TV marketplace, and focusing on the recent rise of East Asian television drama, the article concludes with some thoughts on how to analyse this new global television culture, highlighting the subtly different meaning structures that people in other parts of the world inhabit as TV viewers. [ABSTRACT FROM AUTHOR] |
