Předmět:	MANAGEMENT BUSINESS planning STRATEGIC planning CASE studies SOCIAL responsibility of business CORPORATE culture CORPORATE investment in communities SOCIAL impact CORPORATIONS
Zdroj:	Academy of Management Annual Meeting Proceedings; 2007, Vol. 2007 Issue 1, p1-540, 544p, 168 Black and White Photographs, 11 Diagrams, 45 Charts
Abstrakt:	This article examines the pursuit of commercial success through the internalization of social good in subsistence markets. Using a study which employs case studies and qualitative research, the authors argue that corporations should internalized social good so that they can succeed in subsistence markets. Micro and macro level rationale is employed to illustrate that societal welfare and customer concerns should be shifted to the focus of strategic planning and should then permeate business processes and functions.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu