| Autor: |
HOLLANDER, STANLEY C., CLEWETT, ROBERT L., MERTES, JOHN E., REGAN, WIILIAM, CODNER, BERNARD, MEISSNER, FRANK |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Apr1960, Vol. 24 Issue 4, p107-109, 3p |
| Abstrakt: |
The article presents abstracts on topics related to marketing history and marketing trends, including the relationship between marketing history and economic development, the history of the petroleum industry, and the life of merchants in the colonial U.S. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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