18. RESEARCH AND RESEARCH TECHNIQUES.
| Autor: | MERTES, JOHN E., LAZER, WILLIAM, REGAN, WILLIAM J., CODNER, BERNARD, MEISSNER, FRANK, PENN, JR., WILLIAM S., FISK, GEORGE |
|---|---|
| Předmět: | |
| Zdroj: | Journal of Marketing; Jul1960, Vol. 25 Issue 1, p103-106, 4p |
| Abstrakt: | This article presents abstracts of various articles printed in other publications on topics related to marketing research, including corporate image, warranties, and marketing test groups. |
| Databáze: | Complementary Index |
| Externí odkaz: |
|