| Autor: |
MERTES, JOHN E., REGAN, WILLIAM J., WRIGHT, JOHN S., BROSSY, F. A., CODNER, BERNARD, DOWD, LAURENCE P., PENN, JR., WILLIAM S., KELLEY, WILLIAM T. |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Jul1960, Vol. 25 Issue 1, p82-87, 6p |
| Abstrakt: |
This article presents abstracts of various articles printed in other publications on topics related to advertising and sales promotion, including the importance of accuracy in advertisements, advertising budgets, and television advertisements. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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