| Autor: |
Rennick, Dan, Lazer, William, Mertes, John E., Fisk, George, Hollander, Stanley C., Dowd, Laurence P., McCusker, Janet K. |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Oct59, Vol. 24 Issue 2, p87-89, 3p |
| Abstrakt: |
A section of abstracts summarizes recent articles relating to advertising and sales promotion, including "Community Synchronization--New Dimension in Public Relations," by David S. Goodman, published in the February 1959 issue of "Public Relations Journal," as well as "How Effective Is Advertising?" by Wroe Alderson, published in the March 1959 issue of "Challenge," and "Media Influence Reconsidered," by George Fisk, published in the Spring 1959 issue of "Public Opinion Quarterly." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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