Autor:	Penn, Jr., William S., Rathmell, J. M., Clewett, Robert L., Smolan, Marvin S., Kelley, Eugene J.
Předmět:	BUSINESS enterprises DENTISTS INDUSTRIAL marketing PETROLEUM AUTOMOBILE marketing SELLING MARKETING
Zdroj:	Journal of Marketing; Jan1956, Vol. 21 Issue 3, p348-349, 2p
Abstrakt:	The article presents a series of abstracts of publications in the field of business customer marketing, including "Survey of Dentists," "Where to Sell in the New Industrial Markets," and "Petroleum and Automotive Markets."
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu