| Autor: |
PETERS, WILLIAM S., SPENCER, ULRIC M., WOTRUBA, THOMAS R., SCHUTTE, THOMAS F., GROSS, WALTER, FOX, HAROLD W., KING, ROBERT L., MOLINARI, GIANFRANCO |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Jul1966, Vol. 30 Issue 3, p94-98, 5p |
| Abstrakt: |
The article presents a section of abstracts of articles related to marketing, specifically focused on research and forecasting, including "Guidelist for Marketing Research and Economic Forecasting," by Robert N. Carpenter; "Electronic Trends. #1, Process Control Equipment;" and "The Identity Crisis of the Market Researcher," by Kenn Rogers. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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