| Autor: |
Penn, William S., Spencer, Ulric M., Regan, William J., Babione, F. A., Barnett, Hugh D., Ibielski, Dieter, Disch, Wolfgang K. A., Molinari, Gianfranco |
| Předmět: |
|
| Zdroj: |
Journal of Marketing; Jan1968, Vol. 32 Issue 1, p92-95, 4p |
| Abstrakt: |
A number of abstracts are presented for articles pertaining to marketing research and forecasting. They include "The Development of Market Research in South East Asia," "The Application of the Repertory Grid Technique to Problems in Market Research," and "An Econometric Model for Southern California and Forecasts for 1967." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
