Autor:	Penn, William S., Tigert, Douglas J., Regan, William J., Barnett, Hugh D., Lawler, John V.
Předmět:	CONSUMER behavior PALATE BRAND loyalty STOCHASTIC learning models LINEAR statistical models PURCHASING CONSUMER preferences
Zdroj:	Journal of Marketing; Jan1968, Vol. 32 Issue 1, p82-82, 3/4p
Abstrakt:	A number of abstracts are presented for articles pertaining to consumer behavior. They include "The Education of the American Palate," "Brand Switching and Linear Learning Models," and "Consumer Purchases of Citrus Fruit, Juices, Drinks, and Other Products."
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu