12. Marketing Management.

Autor: Penn, William S., Kahler, Ruel, Goldstucker, Jac L., Lawler, John V., Gross, Walter, Fox, Harold W.
Předmět:
Zdroj: Journal of Marketing; Apr1968, Vol. 32 Issue 2, p98-100, 3p
Abstrakt: A number of abstracts are presented for articles pertaining to the field of marketing management. They include "Types of Food Service Offered and Number of Outlets in the Food Service Industry--a Preliminary Report," "Ten Top Management Problems--How to Solve Them," and "The Distributor Sales Manager--Executive or Super Salesman? Parts I and II."
Databáze: Complementary Index