Autor:	Penn Jr., William S., Spencer, Ulric M., Gourley, David R., McNeal, James U., Wilemon, David L.
Předmět:	BUSINESS forecasting MARKET surveys CONSUMER behavior DURABLE consumer goods CONSUMER attitude research MULTIVARIATE analysis ADVERTISING & psychology MARKETING
Zdroj:	Journal of Marketing; Jan1971, Vol. 35 Issue 1, p98-100, 3p
Abstrakt:	The article presents marketing abstracts relative to research and forecasting. They include "Long-term Forecasting of Consumer Durable Markets," by Peter F. Mason, "Some Observations on, and Developments in, the Analysis of Multivariate Survey Data," by Jim Inglis and Douglas Johnson, and "Aggregate Models of Consumer Purchases," by James R. Emshoff and Alan Mercer.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu