10. International Marketing.

Autor: Penn Jr., William S., Reineke, John A., Meissner, Frank, Fox, Harold W., Vandervoort, Stephanie, Gourley, David R., Thompson, John R., Babione, F. A., Wilemon, David L.
Předmět:
Zdroj: Journal of Marketing; Jan1971, Vol. 35 Issue 1, p95-97, 3p
Abstrakt: The article presents several abstracts pertaining to international marketing. They include "Modern Marketing: Problems of Transferral to Developing Economies," by William A. Strong and James E. Littlefield, "Agricultural Extension Plan for 1970," and "Marketing Problems in Overseas Operations," by Reuben Slesinger.
Databáze: Complementary Index