| Autor: |
King, Robert L., Kahler, Ruel, Schoell, William F., Jackson, Donald W., Hindersman, Charles H., Lamb, Charles, Dixon, Donald F., Etzel, Michael J., Michman, R. D., Jolson, M. A., Walker, Bruce J., Fagan, C. L., Lowry, John R. |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Apr1976, Vol. 40 Issue 2, p110-115, 6p |
| Abstrakt: |
The article presents abstracts of marketing mix. They include "Put a Price Tag on Your Customer Servicing Levels," by Ruel Kahler, "Storage in PDM," by William F. Schoell, and "Expectations, Market Structure, and Sequential Bid Pricing," by Robert L. King. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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