7. DISTRIBUTION AND CHANNELS OF DISTRIBUTION.

Autor: Savage, Job K., Rathmell, John M., Luck, D. J., Meissner, Frank, Wright, John S., Regan, William J., Lazer, William
Předmět:
Zdroj: Journal of Marketing; Jul1961, Vol. 25 Issue 5, p97-99, 3p
Abstrakt: The article presents a section of abstracts related to channels of distribution. They include "How Manufacturing Co-ops Market Grade A Milk," "The Logistics of Distribution," "What Makes Shopping Centers Tick."
Databáze: Complementary Index