7. DISTRIBUTION AND CHANNELS OF DISTRIBUTION.
Autor: | Savage, Job K., Rathmell, John M., Luck, D. J., Meissner, Frank, Wright, John S., Regan, William J., Lazer, William |
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Předmět: | |
Zdroj: | Journal of Marketing; Jul1961, Vol. 25 Issue 5, p97-99, 3p |
Abstrakt: | The article presents a section of abstracts related to channels of distribution. They include "How Manufacturing Co-ops Market Grade A Milk," "The Logistics of Distribution," "What Makes Shopping Centers Tick." |
Databáze: | Complementary Index |
Externí odkaz: |