Abstracts from the Thirty-first Annual Macromarketing Conference.
| Autor: | Wooliscroft, Ben |
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| Předmět: | |
| Zdroj: | Journal of Macromarketing; Jun2007, Vol. 27 Issue 2, p202-213, 12p |
| Abstrakt: | Presents abstracts of macromarketing. They include "Macromarketing Mosaic," "What Are Marketing Systems, and Anyway, Does It Matter? (A Work in Progress)," and "Beyond the Service Encounter: Marketing Systems for Services." |
| Databáze: | Complementary Index |
| Externí odkaz: |
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