| Autor: |
Proctor, Robert W., Vu, Kim-Phuong L., Najjar, Lawrence J., Vaughan, Misha W., Salvendy, Gavriel |
| Předmět: |
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| Zdroj: |
Communications of the ACM; Dec2003, Vol. 46 Issue 12, p289-299, 11p |
| Abstrakt: |
The article focuses on the importance of effective content design and management of Web sites for success of e-commerce. Discussing several areas of concern related to content management and preparation, the authors state that the content should be designed in a manner so that full range of users can access the required information quickly and easily. It is suggested that one should first elicit the knowledge and information that needs to be contained in the Web site and structure it in a manner to reflect the context, content and the users. It is further suggested that the information should be supplemented with an effective search engine and should promote successful interactions with the users. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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