| Autor: |
Yong Jae Ko, Pastore, Donna L. |
| Předmět: |
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| Zdroj: |
Recreational Sports Journal; Apr2007, Vol. 31 Issue 1, p34-42, 9p, 2 Charts |
| Abstrakt: |
To remain competitive, sport organizations are focusing more on customer retention through improved service quality and customer satisfaction. The purpose of this article is to present an instrument which can be used by campus recreation programs to determine service quality and customer satisfaction. The instrument consists of 49 service quality items and 4 satisfaction items and will assist managers of campus recreation programs in developing effective strategies to improve the quality of their services. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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