A Social Learning Approach to Increasing Blood Donations.

Autor:	Sarason, Irwin G., Sarason, Barbara R., Pierce, Gregory R., Shearin, Edward N., Sayers, Merlin H.
Předmět:	FIELD research SOCIAL learning HIGH school students SECONDARY education BLOOD donors DIRECTED blood donations PSYCHOLOGY of learning EDUCATIONAL objectives SOCIAL norms
Zdroj:	Journal of Applied Social Psychology; 6/1/91, Vol. 21 Issue 11, p896-918, 23p
Abstrakt:	A field experiment conducted in high schools throughout the country was aimed at increasing the number of high school students who donate blood. Special interventions that emphasized psychological or educational approaches to heightening motivation to donate, as well as a combined intervention, were compared with the usual approach taken at blood drives. Psychological interventions in which social learning principles (modeling, perceptions of social norms) played important roles either alone or in combination with an educational (informational) approach were more successful in stimulating blood donations than either an educational approach alone or the approaches traditionally followed by the participating local blood centers. The results demonstrated that use of social learning principles in designing interventions to strengthen socially relevant altruistic behavior could be valuable both practically and theoretically. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
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