Aunt Jemima Isn't Keeping Up with the Energizer Bunny: Stereotyping of Animated Spokes- characters in Advertising.

Autor:	Peirce, Kate, McBride, Michael
Předmět:	STEREOTYPES in advertising TELEVISION advertising
Zdroj:	Sex Roles; Jun99, Vol. 40 Issue 11-12, p959-968, 10p, 2 Charts
Abstrakt:	Features a study which examined gender stereotyping in television advertising. Analysis of the use of animated spokes-characters as product representatives; Factors that contribute to gender-stereotyped portrayals; Arguments on the liberal feminist perspective in advertising.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu Full text from SpringerLink