| Autor: |
Arbour, Brian K. |
| Předmět: |
|
| Zdroj: |
Journal of Political Marketing; 2006, Vol. 5 Issue 1/2, p79-104, 26p, 5 Charts, 1 Graph |
| Abstrakt: |
This study examines campaign schedules from a sample of congressional and legislative candidates in Texas in the November 2002 general election. The schedules show that candidates focus most of their time on voter contact activities, followed by political activities. Despite expectations, fund raising is not the most common activity on campaigns. The data further demonstrate that congressional candidates spend much more time on the campaign trail than state legislative candidates, and a great deal more time raising money. Also, candidates in rural districts spend a greater proportion of their time on political activities, while urban and suburban candidates focus more attention on fund raising. The structure of these different types of districts seems to provide campaigns with different avenues of most efficiently contacting voters. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
