On Black Panthers, Blue Ribbons, & Peace Signs: The Function of Symbols in Social Campaigns.
| Autor: | Goodnow, Trischa |
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| Zdroj: | Visual Communication Quarterly; Sep2006, Vol. 13 Issue 3, p166-179, 14p, 2 Diagrams |
| Abstrakt: | The purpose of this article is to identify the functions of symbols in the rhetoric of social campaigns. Working from a semiotic perspective, 208 social campaign symbols were analyzed for both their visual content and their use in campaigns. This study found that symbols have 4 primary functions: explanation, awareness, identification, and sanction. The article concludes with a discussion of the usefulness of the identification of these functions. [ABSTRACT FROM AUTHOR] |
| Databáze: | Complementary Index |
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