Autor:	Dunn, Dan, Hulak, Jon
Zdroj:	Marketing Intelligence & Planning; 1999, Vol. 17 Issue 4/5, p186, 6p, 1 Chart
Abstrakt:	Presents information on a study which showed four-solution based market segments in high-technology industries. Specialized solution; Customized solution; Value solution; Packaged solution; Conclusion.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu