| Autor: |
FICKENSCHER, LISA |
| Předmět: |
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| Zdroj: |
American Banker; 9/14/1999 Supplement, Vol. 164, p4A, 3p, 1 Chart |
| Abstrakt: |
Reports on the growth strategies employed by credit card issuers in the United States. Growth through acquisition and consolidation; Signing of deals with major Internet companies to market credit cards; Credit card issuers with the biggest credit card balances; Affinity-marketing strategy of MBNA Corp.; Bank of America's emphasis on building customer relationships. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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