Journal of Enterprise Information Management; 2004, Vol. 17 Issue 2, p117-130, 14p
Abstrakt:
This paper embraces the e-business model concept as the unit of analysis for investigating the ASP market. It develops three constructs of the ASP business model: strategic positioning; product/service portfolio; and customer value proposition. Using a case study method, it discusses the findings from four ASP firms; each having attempted to develop a unique ASP business model. The findings suggest the ASP business model is fundamentally flawed as ASP firms fail to provide the customer with an attractive value proposition. [ABSTRACT FROM AUTHOR]
