| Autor: |
Bearden, William O., Money, R. Bruce, Nevins, Jennifer L. |
| Předmět: |
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| Zdroj: |
AMA Winter Academic Conference Proceedings; 2005, Vol. 16, p59-60, 2p |
| Abstrakt: |
Time orientation exists as a ubiquitous influence that permeates many aspects of life for every individual, whether in a personal or business-related context. As such, marketing researchers have long been interested in how time is valued by consumers and decision makers in business settings. Measures of long- versus short-term time orientations have been the subject of recent inquiry regarding their conceptualization, measurement and levels of analysis. The research reported here involves an assessment and validation of a multi-factor set of items designed to measure long-term orientation at the individual level using data from a study involving 592 American and Japanese adult respondents. In addition, two application studies investigate the predictive validity of the long-term orientation measures in consumer and managerial decision contexts. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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