CHAPTER SIX: The Logic of Colonization in the "What Would Jesus Drive?" Anti-SUV Campaign.

Autor: Hendry, Judith, Cramer, Janet
Předmět:
Zdroj: Environmental Communication Yearbook; 2005, Vol. 2, p115-131, 17p
Abstrakt: A chapter of the book "Environmental Communication Yearbook," vol. 2, edited by Susan L. Senecah on the logic of colonization in What Would Jesus Drive? anti-sport utility vehicle (SUV) campaign in the U.S. written by Janet Cramer is presented. Factors behind the popularity of SUV to U.S. drivers are conveyed. An analysis on response of Christian consumers on what would Jesus drive is examined.
Databáze: Complementary Index