The Big Picture.

Autor: Vlessing, Etan, Landreth, Jonathan
Předmět:
Zdroj: Hollywood Reporter -- International Edition; 11/29/2005, Vol. 392 Issue 1, p35-40, 6p, 8 Color Photographs
Abstrakt: This article reports that executives at Imax Corp., had good reason to think big, and long term, when they first envisioned giant-sized China as an ideal market for the company's jumbo-sized screens. The announcements during 2005 of 13 new deals for theaters to be constructed in mainland China are the result of building up its presence and brand awareness in the crucial territory during the past decade. That deal brings to 25 the number of theaters Imax expects to open in China by 2008, making that market the second-largest for Imax after the U.S., where Imax has about 100 theaters.
Databáze: Complementary Index