| Autor: |
Messura, Mark A., Bastos, Melissa R., Huffman, Megan, Kitchings, Kim S. |
| Předmět: |
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| Zdroj: |
Proceedings of the Annual International Conference & Exhibition of AATCC; 2005, p45-50, 6p, 1 Color Photograph, 4 Graphs |
| Abstrakt: |
The article examines how consumers' expectations for apparel matched the technical standards used by the industry in developing apparel products, based from a research conducted by Cotton Inc. One of the characteristic the study chose was wrinkle resistance, an attribute of 26% of shirts and 31% of slacks sold in the U.S. retail market. The research was based on the AATCC Test Method 124-2001 fabric smoothness appearance test scale. In the study, consumers' satisfaction with product appearance and their willingness to pay for incremental increases in wrinkle-resistance performance on the technical scale, were measured. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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