| Autor: |
Hodges, Louis W., Wyatt, Wendy N., Ghiglione, Loren, Patterson, Maggie Jones, Stoker, Kevin |
| Předmět: |
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| Zdroj: |
Journal of Mass Media Ethics; 2005, Vol. 20 Issue 4, p345-356, 12p |
| Abstrakt: |
The article discusses the serious moral problems associated with video news releases (VNR). VNR produced by government, corporations, and special interest groups now flourish. Public relations (PR) professionals prepare complete packages, ready for broadcast. The product is designed to look like independent journalism. In many markets local stations air them without editing and often without telling the audience who produced them. When that occurs journalists become mere PR agents, and they lose their independence. Independence for journalists is among our bedrock moral principles. Common sense suggests that news prepared to promote interests of government, corporations, or special interest groups involves both deception and manipulation of the journalistic audience. VNR contain an unfiltered message posing falsely as journalism. |
| Databáze: |
Complementary Index |
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