| Autor: |
Peterson, Thane, Comes, Frank J., Melcher, Richard A. |
| Předmět: |
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| Zdroj: |
BusinessWeek; 10/24/88, Issue 3076, p39-39, 3p |
| Abstrakt: |
The article reports that governments and media moguls in Europe are investing billions of dollars in the effort to launch satellite television. The French government is set to launch the first European satellite on October 27, 1988. Media baron Rupert Murdoch, who is a leading player in the initiative, has already lost $102 million. Satellite television is risky because no one can predict the number of cross-cultural audience that can be generated in Europe's highly nationalistic markets. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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