| Autor: |
Hwang, Li-Jen Jessica, Powell-Perry, Jan, Lai, Ching-Ying Crystal |
| Zdroj: |
Information & Communication Technologies in Tourism 2003: Proceedings of the International Conference in Helsinki, Finland, 2003; 2003, p336-344, 9p, 1 Diagram, 3 Charts |
| Abstrakt: |
The benefits of E-ticketing have created new opportunities for relationship marketing in Asia, in particular in combination with the Chinese concept of Kuan-hsi, to understand the customer better and quicker. This empirical research examines the pre-purchase behaviour of Taiwanese travellers under the first three stages of Hoffman and Bateson decision making model. A total of 206 primary research data were collected inside the waiting lounge of Taiwan's CKS Taipei airport after passing through the pre-boarding security checks. The results showed that although airline passengers are more likely to use the Internet that the general Taiwanese populace, the vast majority (95%) of air tickets were purchased from travel agents. Safety and service were the highest priority for air ticket purchasers, which combined with the cultural relationship norm of Kuan-hsi form barriers to E-ticketing in Taiwan that must be overcome in order for it to be successful. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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