| Autor: |
Wagner, David M., Wöber, Karl W. |
| Zdroj: |
Information & Communication Technologies in Tourism 2003: Proceedings of the International Conference in Helsinki, Finland, 2003; 2003, p76-85, 10p, 2 Diagrams, 4 Charts |
| Abstrakt: |
In the field of tourism various market research data from guest surveys is available. However, this valuable information cannot be compared as each entity uses different survey designs and therefore obtains heterogeneous data. Hence, extensive data is available but wise use of this data is impossible unless the information is harmonized in a comprehensive database. In this paper a comparable database is suggested that serves as a marketing information system and offers new opportunities for analyzing data from different sources. It discusses various comparability problems and shows how to harmonize heterogeneous data. Final result is a proposal of a quantitative model that integrates guest survey data from several European cities and allows access to a comprehensive database via the Internet. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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