| Autor: |
Hjorth, Larissa |
| Předmět: |
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| Zdroj: |
Mobile Cultures: New Media in Queer Asia; 2003, p158-179, 21p |
| Abstrakt: |
This article explores the sexual and gender reappropriations and identifications apparent within the ongoing negotiations between kawaii and keitai commodity characters in Japan. In particular, cuteness as symbolic of female subjectivities within consumer culture is being revolutionized by shifts toward the Internet, specifically mobile phone-based Internet gadgets and portables. These shifts in the cute also relate to the growing role and visibility of women within the economic and cultural logic of Japan. One problem when analyzing character cultures in Tokyo is understanding how individual use can be qualified and quantified as different from the consumer rhetoric espoused by the various companies. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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