| Abstrakt: |
This article presents an argument that effective teaching is effective salesmanship. Salesmanship is primarily a constant study of the product, service, or idea one wishes to sell plus a constant study of people. Its keystones are sincerity, enthusiasm and the communication of a confidence in the product or service, the company, and the salesman himself. The history of education is pregnant with great salesmen. The history of salesmanship spreads its contour to include great teachers. Every effective teacher knows that it is not the information in his teaching that is the important contribution; but the ideas, relationships among ideas, and principles that together become the inside of a man and enable him to live a life of private happiness and public service. A teaching-learning situation cannot exist apart from the effect of the teacher as a person. |
