Embracing Computational Approaches to Social Media Research: Implications for Theory and Praxis in Sport Communication.

Autor: Boatwright, Brandon C.
Předmět:
Zdroj: Communication & Sport; Feb2025, Vol. 13 Issue 1, p6-32, 27p
Abstrakt: The document discusses the importance of embracing Computational Social Science (CSS) approaches to study social media in the context of sport communication. It highlights the challenges faced by scholars in defining social media, the benefits of CSS techniques, and the practical challenges of data collection, cleaning, analysis, and reporting. The document also emphasizes the need for multidisciplinary collaborations, ethical considerations, and the potential limitations of computational research. It concludes by encouraging researchers to leverage traditional methods alongside CSS techniques to advance sport and social media scholarship. [Extracted from the article]
Databáze: Complementary Index