| Abstrakt: |
Prior research examines how social media use in general affects experiences of loneliness, but few studies have investigated the specific effects of interaction with social media influencers on loneliness and well-being. The study investigates how followers' interaction with social media influencers affects loneliness through mediation mechanisms underlying this process. An online survey was adopted using Qualtrics, and participants were U.S. residents recruited through Dynata, a professional sampling corporation. Results suggested that interaction with influencers was positively associated with loneliness through parasocial relationships and perceived social support. In addition, a sense of belonging and perceived social support significantly mediate the relationship between interaction with influencers and loneliness. Our study suggests that while interactions with SMIs may foster parasocial relationships, a sense of belonging, and social support, they can paradoxically also increase feelings of loneliness. This indicates that SMIs can act as a double-edged sword, namely providing social bonds but simultaneously amplifying loneliness. Thus, it is critical for followers to be aware of their emotional attachment to SMIs and the potential adverse effects on their well-being. Our study has important implications for how we conceptualize the role of social media influencers in the modern information environment. The study provides empirical support and is a starting point for future research on SMIs' impacts on emotional, social, and psychological well-being. Findings from the study contribute to the scholarly works investigating the adverse effects of following and interacting with SMIs. Our finding differs from previous research suggesting active social media use helps reduce loneliness through enhanced social support. Such contradictions may be attributed to the nature of interacting with SMIs, which affects loneliness through serial mediators. The study contributes to the scholarly works investigating the adverse effects of following and interacting with SMIs. [ABSTRACT FROM AUTHOR] |
