ANALYSIS OF THE FACTORS THAT INFLUENCE THE SUCCESS OF RELATIONSHIP MARKETING IN ACADEMIC LIBRARIES.

Autor:	Figueiredo, Elisabeth, Almeida Pereira, Paulo, Ribeiro, Célia, Paulino Passos, Clotilde, Antunes, Joaquim
Předmět:	RELATIONSHIP marketing LIBRARY marketing LIBRARY users SCIENTIFIC knowledge LIBRARY administration RESEARCH libraries CUSTOMER loyalty
Zdroj:	REMark: Revista Brasileira de Marketing; jul-set2024, Vol. 23 Issue 3, p1202-1237, 75p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu