| Autor: |
Weiss, Allen, MacInnis, Debbie J. |
| Předmět: |
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| Zdroj: |
Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It; 12/2/2024, p1-4, 4p |
| Abstrakt: |
The Brand Benefits Playbook is packed with ideas you explore as you consider how you want to position your brand in your customers' minds. Allen Weiss and Debbie J. MacInnis demonstrate their mastery of the topic and introduce a wealth of strategies you can start deploying today to grow your brand and ensure that it's loved and admired by others. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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