| Autor: |
Anabila, Peter, Kumi, Desmond Kwadjo, Ameyibor, Leeford Edem Kojo, Allan, Michael Mba |
| Zdroj: |
Journal of Small Business & Enterprise Development; 2024, Vol. 31 Issue 7, p1400-1423, 24p |
| Abstrakt: |
Purpose: The study investigates the role of e-commerce adoption on Ghana's small and medium-sized enterprises (SMEs) business performance. Design/methodology/approach: A sample of 309 owner-managers of entrepreneurial SMEs was employed using LISREL to determine the nature of the underlying relationships among the study constructs. Findings: The findings show that adopting e-commerce significantly improves SMEs' performance. The study also found that trust effectively mediates the relationship between e-commerce adoption and SME business performance. Finally, the study found that firm agility moderates the relationship between e-commerce adoption and business performance. Practical implications: The study recommends SMEs in Ghana seeking to grow their businesses capitalize on e-commerce capabilities to enhance their business performances while ensuring trusting relationships, especially in the delivery of e-commerce services consistently, to improve their contribution to overall business performance. Originality/value: The findings would help managers of SMEs in Ghana to deliver optimum value in their e-commerce operations to improve their business performances in an uncertain world. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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